Frequently Asked Questions

Sometimes you hear an Ad on the radio you're very interested in ...
"Imagine - A radio listener going to just one web site and instantly retrieving the details and visuals of any radio ad with only the smallest recollection of the details of that ad." Radio Channel Networks developed RadioAds.com, a tool that brings Radio Listeners directly to the details and visuals of radio ads in which they are interested.

WHY SHOULD RADIO ADVERTISERS USE RADIOADS.COM?

The RadioAds.com site offers the listeners a second chance to get the information they seek. Too often listeners miss vital advertising information regarding a service or product when listening to the radio. Arbitron surveys also show that 51% of listeners are interested in seeing Radio Advertisements on the web. Arbitron studies show that 63% of listeners are unable to remember important details of what they heard. Advertisers will benefit from a stream of qualified prospects driven to their product or service.

HOW DOES IT WORK?

RadioAds.com is a radio ad information retrieval service, a powerful tool for locating radio ads. Listeners can easily find the details and visuals of the ad they heard. The tool brings listeners to a custom Web page that includes links to the advertiser product web page or home page. The advertiser or his agent inputs the product information directly at the RadioAds.com site that will be aired in their radio spot adding any additional pertinent information desired. Listeners can search by radio station, brand name, business name, geographic location or any general product information.

HOW DO LISTENERS KNOW THEY CAN FIND MY AD AT RADIOADS.COM?

Advertisers add the tag line "Details at RadioAds.com" to the end of their radio spot. This alerts listeners that details and contact information are available 24 hours a day, seven days a week during your radio campaign. This is all they need to remember. Listeners will be able to locate the details of your ad, get your contact information, and be linked directly to your product web page even if they remember virtually nothing about the ad!

IS THE TAG LINE "DETAILS AT RADIOADS.COM" REQUIRED?

No, but we strongly recommend that you use it to maximize the effectiveness of your radio campaign. Using the tag line "Details at RadioAds.com" makes the listener aware and more likely to look for your ad if he/she cannot remember some important details. "Details at RadioAds.com" uses 5 words. Compared to "call 1-800-276-2358," repeated 2 or 3 times and using up to 33 words of ad copy. A radio spot has a maximum capacity of 180 spoken words within a 60 second time frame. Advertisers will be able to use more of their radio spot promoting rather than repeating contact information.

SHOULD I INCLUDE A LINK TO MY PRODUCT WEB PAGE?

Yes, even advertisers with strong brand name recognition lose prospects because listeners are unable to find the exact offer they heard at complicated web sites. RadioAds can link directly to your product page making it easy to purchase your product or service immediately. "Currently only 1.8 percent of visitors to retail sites actually make a purchase because nearly half the potential customers are unable to find the product."  Boston Consulting Group 2001

MAY I INCLUDE PICTURES OF MY PRODUCT OR SERVICE?

Yes, adding a picture is simple. Just copy and paste the address of your image into the image link in the Ad Wizard. Prospects will be able to see exactly what you're offering.

WHAT KIND OF RADIO ADVERTISER USES RADIOADS.COM?

RadioAds' target market encompasses the ENTIRE radio advertising market. There are specific benefits for each advertising type.

Ads featuring special offers - Benefit: RadioAds.com will give listeners a place to retrieve offers and/or print coupons or other promotional offers. Arbitron surveys indicate 51% of listeners are interested in seeing Radio Advertisement on the web. Listeners will also have greater faith in offers they can see and print.

Ads soliciting direct response - Benefit: RadioAds.com will allow the listener to easily retrieve contact information that is frequently forgotten by listeners and respond directly from the RadioAds site page via phone or web. Arbitron surveys indicate 63% of listeners are unable to remember important details of what they heard.

Ads building brand recognition or image - Benefit: RadioAds.com provides additional impressions. Through the use of visuals and captions RadioAds.com can be used as an electronic billboard delivered to a motivated consumer.

Ads providing larger quantities of technical or product information - Benefit: RadioAds.com will provide a powerful reference for listeners that need details to make purchase decisions or for comparative purposes. Advertisers will be able to include greater detail at RadioAds.com site than on their radio spot which has a maximum capacity of 180 spoken words within a 60 second time frame.

Ads providing public service information - Benefit: Listeners will be able to directly retrieve time, location, and contact information that can be very difficult to find at "dot gov, dot org, dot edu, dot biz," and other new top level domains being introduced.

Advertisers without strong name recognition will benefit from RadioAds.com's easy name recognition. Advertisers with strong name recognition but complicated web sites will benefit from the direct access listeners will have to product and service information that is often frustrating and sometimes impossible to find at the advertisers' web sites.

CAN USING RADIOADS.COM SAVE ME MONEY?

Advertisers may experience savings if fewer ads are required for the same level of effectiveness. Advertisers will also experience savings if they redirect part of their higher cost media-advertising budget to relatively lower cost radio advertising. Radio advertisers as a whole will benefit because their radio advertising dollars will be more effective.

HOW CAN RADIOADS.COM HELP ADVERTISERS THAT ALREADY HAVE GREAT BRAND NAME RECOGNITION?

Brand name advertisers that have links to their product page will not lose potential sales from prospects that could not locate the information sought at complicated advertisers' web sites. "Currently only 1.8 percent of visitors to retail sites actually make a purchase because nearly half the potential customers are unable to find the product."  Boston Consulting Group 2001. Advertisers will benefit from a stream of qualified prospects driven to their product or service. Radio advertisers as a whole will benefit because their radio advertising dollars will be more effective and may experience savings if fewer ads are required for the same level of effectiveness or if they choose to redirect part of their higher cost media-advertising budget to lower cost radio advertising. Advertisers also have the option of using more of their radio spot promoting rather than repeating contact information.

HOW CAN RADIOADS.COM HELP ADVERTISERS WITH LITTLE BRAND NAME RECOGNITION?

"Details at RadioAds.com" also has a complementary relationship with advertisers. Consumers who hear "Details at RadioAds.com" will come to know that the offers they hear with our tag line, and familiar jingle, are reliable because they are easily verifiable at our site. Consumers bombarded with hundreds of offers can become skeptical in that they will not receive exactly the offer heard or they may discount an offer altogether that sounds too good. RadioAds.com gives the consumer a printable reference and therefore it creates greater credibility for our advertisers. Advertisers who use the tag line will come to be known as having reliable offers for these reasons. Thus, RadioAds.com will be an additional branding tool for the advertiser.