We, the Founding partners, started RadioAds.com not long after becoming interested in an advertisement aired on a local station while driving. After dial-hopping around, they couldn't recall the station, the frequency, or the advertiser that caught their interest. Even if their fingers happened to land on the right frequency at the time the ad was playing again, they had no immediate means to write down the advertiser's phone number to inquire about the product.

There had to be a better way to get advertisers' detailed product information, and phone numbers, without having to scramble for a pen every time, we thought. This was when we realized that a "Radio Channel" of sorts was needed. Main streaming the value of "visual radio" became our goal.

In return, the advertisers receive what has long been eluding their radio spots: a place to put -- and for their customers to find -- all the particulars on their product or service.
The Radio Channel, New York, N.Y., is a network of advertisers' Web pages. The idea is to give advertisers an Internet outlet for providing more information on the products they advertise.

In short, listeners with Internet access, even Cell phone Web access, can request ads heard on radio stations by querying RadioAds.com for the advertiser by ANY information they remember about the ad, by station or by city.

The RadioAds site is as easily remembered as, say, the frequencies on the AM or FM band. RadioAds.com is on the Net for this reason: to give Radio Advertisers a common address.